We produced this entirely bespoke OOH campaign for Uber as part of their larger regional campaign, working alongside their agencies to create this effective hyper-local messages in town centres. Raising awareness and usage of Uber in the North of England, we scouted and produced 8 bespoke locations to their brief, hosting tailored, sometimes humorous messages in colloquial language based on local insights or terminology. This is a great example of a global brand leaning into the strengths of the mural medium, being seen by their customers to do the work of thinking and acting locally to reinforce their relevance on the ground.