Levi’s worked with Mural Republic via their agency to produce this colourful photorealistic mural on Holloway Road, calling out the iconic 501® role in the Jamaican Dancehall as part of their 150th Birthday celebration. The 501® has been at the center of culture for more than a century, On May 20, 1873, LS&Co. received a patent for its riveted pants, officially marking the birthday of the Levi’s® 501®. Since then, the 501® has been on a 149-year journey, evolving with culture and the styles of the times, all while maintaining its status as a closet staple.

See the film here