IWC Shaffhausen asked us to turn their artwork for the Big Pilot watch into these two stand out anamorphic murals in Westfield and Shoreditch. Working with a designer we created a 3D effect that focused in on their luxury product when viewed from the right angle, causing passers-by to genuinely stop in their tracks. The quality of the mural painting really delivered the effect, demanding attention. The integrated QR code downloaded an app allowing people to virtually view the product on their wrist using AR.