H&M approached us via their agency to use murals to help them promote the launch of their A/W 24 collection party. The show is a multi-faceted celebration of music, fashion & individuality featuring a special performance by Charli XCX and a DJ set by Jamie xx. Free tickets were available to customers via the QR code. We employed this epic site on Shoreditch High Street for this typographic artwork to help them raise awareness in the most high profile way possible.