Mural Republic worked with H&M and their agencies to plan, concept and bring to life this building sized hand-painted advent calendar activation for their 2022 “Unwrap the Magic” Christmas campaign.

We commissioned and worked with illustrator Maddalena Carrai to create graphic versions of H&M’s campaign imagery and product gift categories. Each of her 24 illustrations was then hand-painted by our artists, and set into a mural within individual hand-built light boxes on the dual facade of this building in the heart of Shoreditch.

Every day in the run up to Christmas a new door is opened Unwrapping a surprise H&M gift suggestion in the countdown to the big day.

Watch the film here