EA Sports chose Mural Republic to activate their Q4 UK mural campaign for the launch of their flagship FIFA 21 game in conjunction with the new PS5. Both the quality of our artists and strength of our media locations for premiership club locations came into play in producing this striking campaign, bringing to life the colourful graphics of designer Scott McRoy. We produced 5 murals in Liverpool, Manchester, Chelsea and Tottenham featuring Trent Alexander Arnold, Georgia Stanway, Phil Foden, Mason Mount and Steven Bergwijn respectively. Some of the footballers visited their murals, amplifying the buzz of the campaign for a powerful social effect across numerous media outlets and fans.

SOME CAMPAIGN RESULTS

Organic reach through social channels delivered 1.9m+ engagements, far outweighing the 304,061 engagements through paid support.

Official social channels delivered 2.1m+ views

In the UK, FIFA 21 player engagement increased 26% vs FIFA 20 - considerably higher than countries that didn’t run murals.