We worked alongside the British Heart Foundation, via their agencies Grand Visual and Saatchi & Saatchi to make real this important and impactful message, painting 12 portrait murals across the UK of young people who had tragically lost their lives to sudden cardiac arrest.
As the nations attention is on football, this campaign raises awareness around the Euro 2024 Championship, by shining a light on young football fans whose lives had tragically been cut short by heart related complications.
Thank you to the brave families for allowing their loved ones to be a part of this powerful campaign.
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Watch the powerful story of this award winning campaign here